Gong hei fat choy!
This is the year of Rabbit, a symbol of longevity, peace, and prosperity in Chinese culture. 2023 is predicted to be a year of hope.
Each of the 12 lunar year animals has it’s own story.
Stories are one of the most important elements in your branding, because they connect your humanity to your audience and help you become their first choice.
The story of the rabbit is a bit like the hare and the tortoise. Funny how moral tales cross cultures, I guess it means we all share similar values…
ChatGPT – I didn’t write this
AI copywriting, it’s been bubbling around on the horizon and all of a sudden it’s front and centre. There has been a lot of rumbling – is it a tool or the future for copy? To test it out I created an account (it’s FREE!) at chat.openai.com and asked...
Rule 1: own your domain and hosting
I’m not always working on big projects – I am also found coming to the rescue on small ones. In this case Gary from Sublime Installations had fallen out with a big Yell-ow company who were hosting his website. This is roughly how our first conversation went. Hi Angie,...
Semiotics, what is it and why you should be bothered
Image includes screen representation of Universal Pictures ‘They Live’ When you’re researching for a new logo or re-branding, you will naturally flex into the art of semiotics. What means what to who and why. What makes them bothered to choose. How...
From here to Epiphany…
The thing I love about Christmas time is that it is a time for bunkering down and feeling thankful for my family. From Christmas day to Epiphany. This year is special as we have mum here again for the duration. Last year, as for most, was a quick Turkey dinner in a...
Conscious brands
– what are they, who are they and how to find out if you are one We had the acid test this last year on brands. Brands who stepped up during the pandemic, who looked after their people and helped us all ride the wave. They lifted us up and helped make our lives...
👋Clubhouse – what is it, should you be bothered?
A redrawn Apple emoji, originally designed by Raymond Sepulveda, Angela Guzman and Ollie Wagner Read time span: flash Clubhouse – a quick overview First off – you need to have an Apple Phone as it’s an App and only on IOS right now (Android soon!). It’s an...
Gung Hay Fat Choy!
HELLO to a new Chinese year – the year of the Ox. Marketing & horoscopes – Chinese or otherwise, archetypes, avatars, personas, tribes… When you are in business ‘pigeon-holing’ – grouping and naming potential customers – is a big deal. To try and find a way to talk to someone that; you don’t know, haven’t met yet (interacting on social platforms counts) – to give them the thing that you have, that they want – is a big deal. ‘Knowing’ your customer is the cornerstone of marketing. You need to be playing to the right crowd. And if you know, or can predict, which gig they want to go to next – you have sight of the Holy Grail.
welcome to the 21st year of the 21st century
welcome to the 21st year of the 21st century! 21 + 21 – that adds up to 42, my favourite number… …the meaning of life and everything (Hitchhikers Guide to the Galaxy), and in I Ching the hexagram means ‘increase’. It’s a time to expand, develop, be strong, be generous, to replenish, and use wealth and resources wisely for the greater good. If only.