Conscious brands

Conscious brands

โ€“ what are they, who are they and how to find out if you are one We had the acid test this last year on brands. Brands who stepped up during the pandemic, who looked after their people and helped us all ride the wave. They lifted us up and helped make our lives...
welcome to the 21st year of the 21st century

welcome to the 21st year of the 21st century

welcome to the 21st year of the 21st century! 21 + 21 โ€“ that adds up to 42, my favourite number… …the meaning of life and everything (Hitchhikers Guide to the Galaxy), and in I Ching the hexagram means โ€˜increaseโ€™. It’s a time to expand, develop, be strong, be generous, to replenish, and use wealth and resources wisely for the greater good. If only.

Colour goesโ€ฆ back to the futureโ€ฆ

Colour goes… back to the futureโ€ฆ

Colour predictions are a big event, and Pantone is a major influencer. Fashion brands, makers and interior designers will be gearing up to be on-trend, because colour is such an important part of how we express ourselves. Colour can make us feel more comfortable, more assured, more attuned. And these two colours will be woven into our lives next year, hoping to change the mood of us all.

Go get โ€™em tiger!

Go get ’em tiger!

Being in the business of branding, like most designers โ€“ the most difficult brand to create is your own. Even though you know your own clients, and the work you like to do, itโ€™s still difficult to be objective about yourself. When you are working for a client, you are working towards a goal, usually a deadline for a brand, re-brand, or campaign. Youโ€™ve worked out and agreed a budget, youโ€™re part of a team. So the only way you can effectively brand for yourself, is to become your own client, or hire another designer… which does work in large agencies, but not for any self-respecting consultant designer I know. Tantamount to cheating in an exam?!

Howโ€™s your mojo?

Howโ€™s your mojo?

We have had months of mojo mangling. Our boundaries between home and work have mingled. Is your mojo all fired up and ready for the rest of the year? … probably not. Iโ€™ve worked from my home studio for a long time, here are my tips to get your mojo on track ๐Ÿ˜‰