Can graphic design save your life?

Can graphic design save your life?

This is the title of a rather good little exhibition exploring the relationship between graphic design and health at the Wellcome Institute. For your next project consider how your information is being communicated, is it well signposted – is the copy broken down with sensible levels of heading, are your paragraphs short. Do you have plenty of white space, are you using colour and images to both reinforce your brand and convey a message, or feeling? 

The new New Year starts here!

The new New Year starts here!

Make a cuppa, and pick up that January list whose urgency had evaporated away way back in February. A fresh look in September of business-focused goal-setting has the benefit of eight months of insight from the current year.

Why you should #hashtag

Why you should #hashtag

Hashtags are not just for Twitter, or Instagram, or even Facebook and LinkedIn. Hashtags categorise content and make that content more discoverable in searches both in your social media channels and on Google. You should think of hashtags as part of your branding kit – to engage your audience around an event you are holding, or for instance, an ad campaign.

Design by an Agile Designer

Design by an Agile Designer

Agile software, Agile marketing, now … Agile designer … I am coining a new job title, because that’s exactly how I work as a designer, iteratively, and in sprints with my clients, so we are able to change tack when the wind changes and starts to blow from the west…

May the 4th be with you…

May the 4th be with you…

With your website as a communication tool, and Social Media as an ever-increasingly important marketing tool, storytelling is indicated as one of the key business skills that you need. I’m a designer, not a writer, I work with writers to tell compelling business stories, and I know when I hear a good one. How is your story telling? Are your marketing communications telling the story you need told?