What’s green, has three leaves and is a good craic?
St Patrick’s Day is a great example of brilliant branding. I like to think of branding as your avatar. Because branding works 24/7 at all touch points with customers and clients – via stationery, business cards, brochures, PowerPoint presentations, website and social media, it’s important that branding – as your avatar – reflects your company – who you are, what you do, and what you stand for.
It’s just evolution – why you need an XX designer
As it’s International Women’s Day, here are a few thoughts on why you need a female (XX) designer in your business life… We are designed for survival. Men hunted, so needed to be able to distinguish between predators and prey at distance. Women as mothers and foragers...
Shrove Tuesday, Pancake Day or Mardi Gras?
It’s all about branding. In the same way that you may be offering a similar service, or make the same widget as your competitors, what resonates with your customers or clients is that your passion, proposition and purpose or core brand is different, along with your visual branding, it’s what makes you special and stand out from the crowd.
Let’s fall in love …
New projects are like a love affair. First comes the passion for a new project, curiosity to find out all you can about the project, enlightenment on completing it, and finally commitment to an on-going relationship. I love my job!
