2017 – Chinese New Year of the Rooster!
Gōng Xǐ Fā Cái, Hóng Bāo Ná Lái?! Best wishes for the New Year, may I have my Red Envelope please?”! OK – I won’t get any red envelopes – the customary Chinese New Year gift of ‘lucky money’ — as I am neither young nor unmarried. In recent years,...
Is it time yet?
There are high pressure times like the New Year; or the start of Spring, when we realised we glossed over the New Year panic; or after a holiday; where there is an urgency to set goals. To get something done. To start something new. As a Graphic Designer, I live by...
Brands are like snowflakes…
Snowflakes form or nucleate around a particle – just as a company or brand is formed around an entrepreneur. In the right conditions something beautiful happens, a snowflake is formed, a brand is born.
You don’t know what you don’t know
You don’t know what you don’t know – its a weird, but true saying. There will be things you didn’t even know that you knew, that someone else would love to know. And with YouTube being second only to Google as a search engine, to increase your ranking, why not try sharing something you know?
Refresh, or reframe?
Style guidelines needn’t be a straitjacket. Instead they can be a living document, providing a framework that allows your team to be constructively creative. By having at least basic principles in place, you can ensure that there is a consistency to your branding, and the image and ethos you want to convey to the world accurately represents your vision.
hokey-cokey!
Hokey-cokey – does your branding need a refresh, do you need to shake it up?! The Tate just has, and it’s looking great!
Be like Will…
An imaginary conversation with Angie and William Shakespeare on branding, in Will’s own words…
Devolution
Devolution – a shake-up or shake down for Cambridgeshire?
Ideas are like chocolate…
Ideas are like chocolate… they can be moulded and re-moulded, be plain or made extraordinary